Skip to Main Content

Marketing 101 - Professor Hopkins - Term Project: Business Databases @ WCC

Resources listed in this guide can be used to develop a marketing plan for a company that is introducing a new/ existing product or service into the marketplace.

Databases and Search Examples

Business Insights Essentials

Access global business information, including competitive intelligence, career and investment opportunities, business rankings, company histories, and more.

Search example: "product focus" and marketing and strategies


Business Source Complete

A business database providing a collection of content in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.

Search example: marketing and strategy 

You may also try limiting your results to: Publication Type = Case Study



Industry intelligence for sales teams.

Search example: casual restaurants


Additional WCC Library Business-related databases are listed here. 

Celebrating 75 Years of Excellence!

Westchester Community College provides accessible, high quality and affordable education to meet the needs of our diverse community. We are committed to student success, academic excellence, workforce development, economic development and lifelong learning.

Facebook Facebook Facebook Facebook Facebook

75 Grasslands Road
Valhalla, NY 10595
Tel: (914) 606-6600