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Marketing 101 - Professor Hopkins - Term Project: Business Databases @ WCC

Resources listed in this guide can be used to develop a marketing plan for a company that is introducing a new/ existing product or service into the marketplace.

Databases and Search Examples

Business Insights Essentials

Access global business information, including competitive intelligence, career and investment opportunities, business rankings, company histories, and more.

Search example: "product focus" and marketing and strategies

 


Business Source Complete

A business database providing a collection of content in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics.

Search example: marketing and strategy 

You may also try limiting your results to: Publication Type = Case Study

 


FirstResearch

Industry intelligence for sales teams.

Search example: casual restaurants

 


Additional WCC Library Business-related databases are listed here. 

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