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Westchester Community College Harold L. Drimmer Library

Marketing 101 - Professor Hopkins - Term Project: Target Marketing

Resources listed in this guide can be used to develop a marketing plan for a company that is introducing a new/ existing product or service into the marketplace.

Target Market & Demographics

U.S Government Consumer Information

The U.S. government provides consumer information on the following websites.

Consumer Price Index - Consumer pricing information available online from the U.S. Bureau of Labor Statistics.

Consumer Expenditure Survey - Consumer data available online from the U.S. Bureau of Labor Statistics.

Labor Force Statistics from the Current Population Survey -  Labor force demographic information available online from the U.S. Bureau of Labor Statistics.

Statistical Abstract of the United States - This resource includes statistics relevant to business, economics, finance, and many other areas. Available online and in print. Latest print edition available at the reference desk.

7 Demographic Marketing Examples

By Indeed Editorial Team

Updated April 28, 2022

Published July 21, 2021

7 Demographic Marketing Examples | Indeed.com - Indeed Career Guide. https://www.indeed.com/career-advice/career-development/demographic-marketing-examples.

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