The purpose of the project is to apply your understanding of the marketing concepts that you have/will be exposed to in class. You will be assigned to a group, consisting of other classmates. Your group will develop a marketing plan for a company that is introducing a new/ existing product or service into the marketplace. This product or service must have a clearly defined market segment that is being targeted.
1. Description of Company
2. Strategic Plan/Focus
3. Situation Analysis
4. Market-Product Focus
5. Marketing Program Strategy and Tactics
6. Financial Projections
7. Implementation Plan
