Qualitative studies attempt to reveal deep meaning in social phenomena.
They are documentary in nature and marked by a social interaction with the subject.
Case Studies (Can be "longitudinal")
Phenomenological (observing "lived experiences" and sensations, study of judgment, perception & emotion of a group of people)
Ethnography (description of the culture of a group of people)
|Materials||Field notes, recordings, audio/video
Uses Inductive Reasoning
Open-ended; Seeks exploration
Sometimes lacks a clear hypothesis
Flexible, can change mid-stream depending on findings