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Business Organization and Management - Prof. Hopkins: Annual Reports/Mission Statements

Where is the Mission Statement

The Mission Statement for your company will usually be found in the COMPANY ANNUAL REPORT.  Look for words like MISSION STATEMENT or LETTER TO SHAREHOLDERS.

Mission Statement

Annual Reports

What is the annual report?

The annual report to shareholders is the principal document used by most public companies to disclose corporate information to their shareholders. It is usually a state-of-the-company report, including an opening letter from the Chief Executive Officer, financial data, results of continuing operations, market segment information, new product plans, subsidiary activities, and research and development activities on future programs.


There are several websites that provide free access to annual reports. It is also often possible to find reports on a company's website, usually in the investor relations section.

  • SEC Edgar Search - This database allows free, public access to companies' SEC filings.
  • AnnualReports.com - This free service allows users to search for NYSE and NASDAQ listed companies' annual reports. The reports are in PDF and html.
  • The Public Register - This site offers the annual reports, prospectuses and 10K filings for 3,600 companies, searchable by name, industry or state. Annual reports may be ordered, free, from this source but no reports are available online.
  • Historical Annual Reports - Columbia University Libraries - This online collection covers companies that operated in and around New York City. Reports are from the 1850's to the 1960's.

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