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Principles of Selling - Prof. Primus: Company History

Books on Companies

Recent books about companies:

First in Thirst: How Gatorade turned the Science of Sweat into a Cultural Phenomenon  by Darren Rovell. 
HD9348 .U54 G38 2006

Starbucked : a double tall tale of caffeine, commerce, and culture by Taylor Clark
 HD9199 .U54 S733 2007

How Toyota Became #1 Leadership Lessons from the World's Greatest Car Company  by David Magee  
HD9710 .J34 T6528 2007

McIlhenny's Gold: How a Louisiana Family built the Tabasco Empire  by Jeffrey Rothfeder
 HD9330 .S364 M457 2007

Company History

Brief histories of companies can be found using the resources listed below. More in depth histories are sometimes available in books. Use the Westchester Community College online book catalog to find a book on a company. See the sidebar at left.

Subject Guide

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Beth Seelick
This research guide was created by Professor Beth Seelick (1955-2019).
"A teacher affects eternity; she can never tell where her influence stops." ― Henry B. Adams

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