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Demographics are statistics regarding the characteristics of a population. Common characteristics are: age, gender, race, education level, and income level.
Market research involves investigating your target audience and identifying demographic attributes of that audience is an important aspect of this. In addition to databases the library provides for market research, here are some other popular sources of demographics.
Demographics - United States
Explore Census Data
The Census Bureau is the leading source of quality data about the nation's people and economy.
ESRI Tapestry: ZIP Lookup
Enter a U.S. ZIP Code and select a maximum of two topics (lifestyle and income information are automatically provided). Explore the results including descriptions of the top three segments in the selected ZIP code.
Social Explorer: Demographic Profiles
The free version of Social Explorer includes Demographic Profiles, an overview of the most popular demographic and socio-economic topics for a given geography. (Data source: American Community Survey)
U.S. Bureau of Labor Statistics (BLS)
Part of the U.S. Department of Labor, the BLS provides various labor market demographics including employment, unemployment, compensation, benefits, and consumer expenditures. The Current Population Survey (CPS) and Consumer Expenditure Survey (CE) are two popular surveys conducted by the BLS.
Choose the best site for your business using the latest commercial real estate, GIS, demographics, population, income & labor data. Search, analyze, and rank communities, locate properties, and find economic development offices.
Census Business Builder
Use the Census Business Builder (CBB) tool to retrieve selected demographic data from the U.S. Census Bureau. CBB Small Business Edition is designed for users who need key data for a business plan or for target market analysis. Users can retrieve data for a single type of business and geography at a time.