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Business Organization and Management - Prof. Hopkins: Target Market

Target Market

What is a target market?

A target market is the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts. Identifying the target market is an essential step in the development of a marketing plan. A target market can be separated from the market as a whole by geography, buying power, demographics and psychographics.

Source: Target Market http://www.investopedia.com/terms/t/target-market.asp#ixzz4Yxxq4wu2

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