Business Source Complete This link opens in a new window
Business Source Complete
Rich source of advertising and marketing trade publications and academic journals, some of which go back 50 and more years. A number of unique media sources can be found here. This is a good place to look for analytical articles and profiles of advertising concepts and topics. Indexing can be inconsistent, but be sure to check all the indexed terms and read a bit of the articles for alternate terms (e.g., product placement and embedded advertising).