Marketing/Competitive Strategies - MGT 101 - Business Organization and Management - Prof. Conte - Harold L. Drimmer Library Research Guides at Westchester Community College Library

Marketing/Advertising

Search these databases and websites for information about advertising and marketing campaigns for specific brands and products.

AdAge
Advertising Age is a leading advertising industry magazine that delivers news, analysis and data on marketing and media.

Business Insights Essentials This link opens in a new window
Access global business information, including competitive intelligence, career and investment opportunities, business rankings, company histories, and more.
Business Source Complete This link opens in a new window
Business Source Complete
Rich source of advertising and marketing trade publications and academic journals, some of which go back 50 and more years. A number of unique media sources can be found here. This is a good place to look for analytical articles and profiles of advertising concepts and topics. Indexing can be inconsistent, but be sure to check all the indexed terms and read a bit of the articles for alternate terms (e.g., product placement and embedded advertising).