When searching for sources, use your keywords, do not type in whole sentences. Use the highlighted terms on your assignment (e.g. Current Marketing Strategy Analysis) to formulate your searches.
You may want to search the company name or most popular product: The Coca-Cola Company, Coca-Cola, or Coke.
You may need to broaden or narrow your search terms depending on your results :
Broader Search: Gender instead of Women
Narrower Search: Racism instead of Discrimination
Use the asterisk * to truncate words and widen your search. Market* will search for Market, Markets and Marketing
Use quotation marks to keep phrases together: e.g. "Market Share" "Ad Campaign"
e.g. search Coca-Cola OR Coca Cola OR Coke
Coca-Cola AND "Target Market" OR "Market Share"
Coke AND Ad Campaign OR Advertising
Try your search terms in different combinations to get the greatest number of results.
Stranger Things tie-in cans of Coke, New Coke, and Zero Sugar Coke © 2019 The Coca-Cola Company
1. Levi’s (1873) – denim jeans
2. Brooks Brothers (1818) – American menswear
3. Tiffany & Co. (1837) – jewelry
4. Louis Vuitton (1854) – luxury leather goods
5. Burberry (1856) – trench coats
6. Chanel (1910) – haute couture
7. Gucci (1921) – luxury fashion
8. Prada (1913) – leather goods & fashion
9. Cartier (1847) – jewelry & watches
10. Coca-Cola (1886) – soft drink
11. Pepsi (1893) – soft drink
12. Heinz Ketchup (1876) – condiments
13. Campbell’s Soup (1869) – soup
14. Kellogg’s Corn Flakes (1894) – cereal
15. Jell-O (1897) – dessert
16. Wrigley’s Gum (1891) – chewing gum
17. Hershey’s (1900) – candy
18. Lipton Tea (1890) – beverages
19. Quaker Oats (1877) – breakfast food
20. Colgate (1873) – toothpaste & personal care
21. Johnson & Johnson (1886) – healthcare products
22. Ford Motor Company (1903) – automobiles
23. Harley-Davidson (1903) – motorcycles
24. General Electric (1892) – home appliances
25. Target (1902) – mass merchandiser
26. Wells Fargo (1852) – financial services
27. Crayola (1885) – art/creative products
28. American Express (1850) – financial services
29. Radio Flyer (1917) – scooters/bicycles
30. UPS (1907) – Shipping
