This guide was designed to demonstrate the varied types of sources you might access for your Marketing 207 Midterm Report.
What do the Consumer Behavior Experts Believe? POST PANDEMIC
Summarize your theorists well known ideas and concepts about consumers and how they are influenced in decision making and how we as marketers influence them
(must cite journals, podcasts articles… not Wikipedia please)
Read this article https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic
For each new/old truth comparison, write one paragraph from theorists point of view whether the new definition of marketing to consumer is 1-Old Truth or 2-New Truth and why 10 paragraphs total.
Browse the resources in the tabs above to get started.