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Marketing 207 - Prof. Fein - Fall 2021: Home

Welcome Students!

Welcome Students! 

This guide was designed to demonstrate the varied types of sources you might access for your Marketing 207 Midterm Report. 

What do the Consumer Behavior Experts Believe? POST PANDEMIC

STEP ONE

Summarize your theorists well known ideas and concepts about consumers and how they are influenced in decision making and how we as marketers influence them

(must cite journals, podcasts articles… not Wikipedia please)

STEP TWO

Read this article https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic

STEP THREE

For each new/old truth comparison, write one paragraph from theorists point of view whether the new definition of marketing to consumer is 1-Old Truth or 2-New Truth and why 10 paragraphs total. 

 

Research Strategies: 

  • For this assignment it will be important to first understand your theorist's point of view and then apply it to each old/new truth. 
  • If you are lucky, you may find articles, interviews, videos, etc., both through the library or online that feature your theorist speaking on the pandemic.
  • However, in many cases your sources may pre-date the pandemic. 
  • It will be up to you to draw conclusions and make educated predictions about how this expert would approach post-pandemic consumer marketing, consumer behavior, trends, etc. based on their past writings and predictions.  

Browse the resources in the tabs above to get started. 

Biographicial/Reference

Assistant Professor/Electronic Resources and Technical Services Librarian

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Jessica Tagliaferro
Contact:
Harold L. Drimmer Library
Room 132
Zoom ID: 567 580 6774
914-606-6808
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