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This guide was designed to demonstrate the varied types of sources you might access for your Marketing 207 Midterm Report.
What do the Consumer Behavior Experts Believe? POST PANDEMIC
Summarize your theorists well known ideas and concepts about consumers and how they are influenced in decision making and how we as marketers influence them
(must cite journals, podcasts articles… not Wikipedia please)
Read this article https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic
For each new/old truth comparison, write one paragraph from theorists point of view whether the new definition of marketing to consumer is 1-Old Truth or 2-New Truth and why 10 paragraphs total.
- For this assignment it will be important to first understand your theorist's point of view and then apply it to each old/new truth.
- If you are lucky, you may find articles, interviews, videos, etc., both through the library or online that feature your theorist speaking on the pandemic.
- However, in many cases your sources may pre-date the pandemic.
- It will be up to you to draw conclusions and make educated predictions about how this expert would approach post-pandemic consumer marketing, consumer behavior, trends, etc. based on their past writings and predictions.
Browse the resources in the tabs above to get started.
Credo Reference This link opens in a new window
Full-text dictionaries, bilingual dictionaries, thesauri, encyclopedias, quotations and atlases, plus a wide range of subject-specific titles.
Gale EBooks This link opens in a new window
A collection of full-text encyclopedias and handbooks on a variety of subjects.
Assistant Professor/Electronic Resources and Technical Services Librarian